Behind the Brand

Hi, I’m Jess. I spent my childhood running around a flower farm. I was raised by strong women who not only told me but, showed me every day that where you are and what you do matters.

I spent my twenties running around a country looking for a physical place to settle down. I turned thirty this year and for some reason, that did it for me. I came to the realization that I wasn’t looking for a place, I was looking for a space. A state of mind. A space to grow. A favorite state of existence. I truly don’t know exactly what that looks right now but, I know what it doesn’t look like, so that’s a start.

You see, you can spend your life thinking “this world is so big, I’m only one person” and downplay your existence here or you can embrace it. You can take your fears and that anxiety and pour it out into the universe however you know how. You can accept that you, and only you, can be the change you want to see while you’re here - where ever you are.

Favorite State is a space to grow - for plants, people, and the planet. It’s a general store in Long Branch, New Jersey featuring a bulk refill station with handcrafted essentials for your home. My space. Your space. A space for all, to be anything.